Reply To: New calculator: Financial forecasting for subscription apps

[Joseph Parsons]

I can advise you to pay attention to this information https://adapty.io/subscription-calculator/ , where I learned about the subscriber calculator. I can also add that the conversion rate is roughly inversely related to the price: if the price goes down, the conversion rate goes up. This relationship is a kind of demand curve. You can increase the conversion rate without changing the price. This can be done, for example, by adding new features, improving the app, or changing the location of the point of purchase.